BioWare’s Premature Merchandising: Selling the Promise of a New Mass Effect
Frustration with BioWare’s Marketing Tactics The recent marketing maneuvers by BioWare have left many in the gaming community feeling exasperated. The company’s decision to monetize the anticipation for their yet-to-be-named Mass Effect game has raised eyebrows. In a bold move, they are offering a lithograph for sale, which features nothing more than a teaser image […]