Mac Walters Reflects on BioWare Tenure and Embraces New Horizons with Worlds Untold
Mac Walters’ Career and Departure from BioWare Mac Walters had a distinguished nearly two-decade tenure at BioWare, contributing to several high-profile games such as Jade Empire, Mass Effect, and Dragon Age. He ascended through the ranks to become the lead writer for Mass Effect 2 and Mass Effect 3, and later took on the role […]
BioWare’s Premature Merchandising: Selling the Promise of a New Mass Effect
Frustration with BioWare’s Marketing Tactics The recent marketing maneuvers by BioWare have left many in the gaming community feeling exasperated. The company’s decision to monetize the anticipation for their yet-to-be-named Mass Effect game has raised eyebrows. In a bold move, they are offering a lithograph for sale, which features nothing more than a teaser image […]